DOCKERS FALL CAMPAIGN
The Goal
Launch Dockers’ Fall 2021 collection with a global campaign centering brand tenants of freedom & flexibility.
Dockers: Golden State of Mind
In this campaign including Hulu, Spotify, TikTok and eComm placements, Dockers evolved from a brand at home in the workplace to one ready to take on the world and everything it has to offer.
Inspired by opportunity, adventure, and good old fashioned California optimism, Dockers is inviting everyone to Get into a Golden State of Mind.
HERO FILM & STYLE SPOTS
SPOTIFY
TIKTOK & INSTAGRAM
The Place:
Laundry Service & Cycle
The Team:
CD: Kimberly Froude
ACD: Sam Mindich
AD: Katie Beasley
Copywriter: Anna Cincera
Junior AD: Alison Young
Director: Elizabeth Weinberg
DP: Nico van den Berg
Photographer: Elizabeth Weinberg, Darrell Jackson