AMAZON BOOKSONA
The Goal
Encourage new and prospective book-lovers to embrace their unique approach to reading and discover new titles they’ll love.
Discover Your Booksona
Amazon Booksona was born from the firm belief that there’s no wrong way to read. With book-loving communities across social leaning insular and competitive, Amazon Books aimed to throw the doors wide and welcome readers who might not feel they fit the mold.
Enter: a revolutionary reading recommendation engine in the form of a first-of its-kind personality quiz.
Try it for yourself here.
THE QUIZ
Booksona was designed to educate readers about how they read and to provide customized book recommendations. More importantly, it was designed to be extremely fun, incorporating elements of AR, mobile motion controls and more.
THE RESULTS ON SOCIAL
Upon completing the quiz, users receive book recommendations and a personalized Booksona (one of hundreds of unique combinations) celebrating their unique approach to reading. A badge of honor, and super socially-shareable, of course.
The Place:
Laundry Service & Cycle
The Team:
GCD: Nath Mallon
CD: Kimberly Froude
Senior AD: Leigh Ring
Copywriter: Anna Cincera
Producers: Negar Shekarchi, Annie Jung, John Capatano
Production Partners: Nexus Studios