AMAZON BEST BOOKS OF THE YEAR
Increase awareness of the Amazon Books Editorial Team’s bi-annual “Best Books” lists among social and digital audiences.
The Goal
Best Books of the Year on Social
For over a decade, the Amazon Books Editorial Team has released two lists every year featuring a hand-picked selection of their favorite reads—first, their mid-year Best Books of the Year So Far list and later, their final year-end Best Books of the Year.
Starting in 2023, we brought these Best Books of the Year campaigns to Amazon Books social pages for the first time, centering short-form video designed to make a big splash in the books space.
BEST BOOKS OF 2024 SO FAR
These campaigns put a social spotlight on these key brand moments for the first time, helping followers see which of the year’s new releases were worth reading by highlighting books from top-20 lists hand-picked by the Amazon Editors.
BEST BOOKS OF THE YEAR 2023
They also helped introduce the Editors themselves to our audience, featuring the passionate and hilarious humans behind all the Amazon Books Editorial Picks in social content for the first time.
Check out The Best Books of 2023 right here.
CREATOR PARTNERSHIPS
Strategic social partnerships with some of the biggest names in “bookstagram” along with premium giveaways of the year’s hottest titles helped increase awareness and grow social audiences even more.
The Place:
Laundry Service & Cycle
The Team:
2023:
CD: Nath Mallon
AD: Ben Horton
Designer: Cam Carmen
Copywriter: Anna Cincera
Copy support: Michael Colombero
2024:
CD: Kendall Birch
AD: Maggie Walker
Designer: Cam Carmen
Copywriter: Anna Cincera
Copy support: Michael Colombero